I recently had some good people from Kjipuktuk (aka Halifax) in Mi'kma'ki (aka Nova Scotia) email me and ask if I wanted to trade some of their homemade organic oat cakes for a copy of my book.
They also considerately and illuminatingly said "If you prefer inedible currency, I'll certainly understand and will send that along instead."
I of course opted for edible currency (as unlike fiat currency, whether cash or digital, their organic oat cakes have intrinsic value) and I was not disappointed! 🙂
They sent me a sample pack with a bunch of exquisite variations on their central recipe that included seasonal locally sourced ingredients included in separate recipes, such as wild blueberries, haskap berries, raspberries, maple syrup, flax seeds and lavender! Each package has a unique message on the back side of the label that exemplifies and describes what the oat cake creators were listening to when they made that particular batch.
These people are not only creating delicious oat cakes using locally sourced organic ingredients, they also print empowering, evocative, mind opening, informative, heartening and humorous messages on the other side of their oat cake wrappers, making them what I would describe as experts in "Guerrilla Marketing" with the intended goal of "Satyagrahi Seeding".
Gavin Mounsey, author Recipes for Reciprocity